About Pizza Rock Taiwan

關於搖滾披薩台灣

Hi, my name is Ugo Ortolano, and I'm the founder / CEO of Pizza Rock Taiwan. My wife Ruby and I started Pizza Rock in 2011, in beautiful Taichung City. Our first location was on the corner of Jing Cheng and Gongyi road. We specialize in thin-crust, stone-baked pizza made with Neo-Napolitan (Italian) style dough. Over the years, we've opened stores to all major cities along Taiwan's west coast. We currently have 29 branches, operated by my own team, as well as dedicated franchisees.  

Menu & Food Quality

On our menu, we also provide baked pasta, salads, panini sandwiches, nachos, as well as a vast selection of imported beers, soft drinks, wine, and coffee. We pride ourselves with using some of the finest ingredients we can find in Taiwan. From day 1, we've been using only the highest quality of flour available for our dough and bread. (Yes, we do make our own bread in-store, at each store, every single day!) We do not have a central kitchen. We make our recipes in each store's kitchen, with our own spice blends, using high-quality imported cheese and meat, as well as the freshest veggies we can find from local suppliers. Every single item and supplier is reviewed and approved by me personally. It is my responsibility to make sure that at Pizza Rock, we only sell food that we would share with our family and friends. Real food! We do our best to stay away from food additives and scary words from the ingredient lists. None of our restaurants use microwave ovens. They are illegal at Pizza Rock.

Why Pizza Rock?

A lot of people ask me where did the name "Pizza Rock" come from... Well, the first part is easy, we sell pizza, so I wanted to have that in the name. The second part, "Rock" is because we are a rock & roll themed restaurant. We only play rock music, from the 60s to modern tunes, and our walls are covered with classic rock & roll pictures of album covers and rock stars. Also, coincidently, our pizzas are baked on a stone! 

Contact us: [email protected]